Addicted to Outrage
For Glenn Beck’s Addicted to Outrage, I was responsible for the complete visual identity of the project, from the bold, disruptive book cover to the national tour branding and supporting digital experience. The book challenges Americans on both sides of the political divide to break their addiction to outrage and rediscover empathy, humility, and reason.
The cover art is visually arresting yet playful. Glenn, shown up close and approachable, offers a handful of custom-made “outrage pills”, stamped with the logos of media outlets, social platforms, and political factions. It’s a satirical twist on America’s addiction to conflict, tribalism, and dopamine-driven media cycles.
Landing pages
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Live tour
Building on the cover’s visual language, I developed a cohesive brand system for the Addicted to Outrage national speaking tour. This included large-format signage, stage graphics, venue materials, social templates, and merch—each one echoing the themes of clarity, confrontation, and personal transformation.
Poster
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For VIP guests on the tour, we created a limited-edition challenge coin, a playful yet meaningful nod to AA sobriety tokens. This collectible was both a keepsake and a deeper reference to the recovery mindset explored in the book, facing personal and national dysfunction with honesty and accountability.
Merch
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