The Glenn Beck Program
For this Western-themed season of The Glenn Beck Program, I led the creative direction and execution, crafting a visual identity that evoked the grit, pride, and timelessness of old America. Shot on location at Glenn Beck’s ranch in the Idaho mountains, the campaign was designed to reconnect audiences with a fading spirit of independence, tradition, and rugged individualism.
Drawing inspiration from the iconic aesthetics of vintage Marlboro and Ralph Lauren’s classic Americana, the look and feel is equal parts cinematic and nostalgic.
Main title (intro)
Branding & design
Glenn’s quick wit, candid opinions and engaging personality have made this one of the most popular radio programs in America.
