Prime Time with Alex Stein
For Prime Time with Alex Stein, I led the brand buildout from concept to execution, creating a fully immersive world that perfectly matches the energy, satire, and shock value of Alex’s signature style. Known as “Prime Time 99” and “The Pimp on a Blimp,” Alex is part political provocateur, part late-night comedian, and 100% chaos.
Neon accents, oversized type, and intentionally loud motion design reflect the show’s satirical tone while maintaining polish and consistency across the brand.
Main title (intro)
Set design
The set was designed to feel like a retro-futuristic blimp. The skyline glides past the windows in real time, creating the illusion that Stein is broadcasting while floating high above Dallas.
Branding & design
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