Share the Arrows

Art Direction
Design
Campaign

I led the full creative direction and branding for Share the Arrows, a powerful women’s conference founded by Allie Beth Stuckey. My role included creating the logo, visual identity, and marketing materials, as well as designing the full in-venue experience—stage design, signage, and print collateral.

Event Photography: Vitaly Manzuk, Beckley Co
Design: Eric Hayes

Art Direction, Design, Campaign

In its second year, Share the Arrows grew to host 6,500 women at the Allen Event Center, requiring a visual system that could scale with the moment.

For the 2025 experience, I expanded the brand identity into a more dynamic, large-format visual system, including: arena-scale stage design with LED graphics, environmental signage across the event center, social and print collateral, refreshed to reflect the seasonal palette and elevated production, merchandise branding, helping the visual identity extend beyond the stage.

Branding & design

Every detail was crafted to reinforce the mission of the event: equipping women to live with courage, raise up the next generation, and share their faith without compromise.

Photography by Vitaly Manzuk

Landing page

Share the Arrows 2024

Held at Prestonwood Baptist Church in Plano, Texas, the 2024 event marked the first-ever Share the Arrows women’s conference. With 4,500 women in attendance, the creative direction needed to establish a brand that felt both deeply rooted and remarkably fresh.

Photography by Beckley Co